The inspiration behind The Big Half medal and T-shirt designs
We have designed The Big Half and New Balance Big Relay medals and finisher T-shirts for this year’s event and our main design theme across them all is the concept of blossoming, which is a metaphor for the journey a runner goes through, from the moment they sign up to that wonderful feeling of crossing the Finish Line.
For The Big Half medal, we developed that into how one can blossom in their running journey and tied this with the core values shared within ASRA Club, which is to uphold faith, humility, discipline, and adaptability.
These values inspired the four unique symbols found across all of our designs as they are an essential part of blossoming as a runner and symbolise every runner leaving their footprints – both in literal term, but also more symbolically, by impacting those around them.
It then felt right to look to nature for design inspiration, as we not only relate to the harmony in the different rates at which plants grow, but also because, as a group, we have a shared love for running through natural spaces like parks.
Finally, we wanted to create as much movement and energy in the design as possible, as that's what brings us all together. So, we looked at the iconic route of The Big Half route for inspiration, with its twists and turns, and created a simplified set of parallel lines that symbolised this. These combined with the petal motifs and the set of three dashed lines give an overall sense of movement in the design.