The Vitality Big Half, a new half marathon in central London, will take place for the first time on Sunday 4 March 2018.

Vitality, the health and life insurer, will also be title sponsor of the Vitality Big Festival in Greenwich, which will feature a huge range of food, music and entertainment, including performances from community groups and fun activities and fitness classes for the whole family to enjoy.

Additionally, Vitality will be the Official Wellness Partner of The Little Half and The Big Relay.

Nick Read, Commercial Director at Vitality, said: “At Vitality we want to encourage people whatever their level of fitness to lead a healthier life, which is why we partner with leading sports events, teams and athletes to help share our message.

“The Vitality Big Half promises to be an event like no other and we are thrilled to be its title sponsor. We believe that sport is a brilliant way to bring people with different backgrounds together, and the Vitality Big Half‘s aim to both encourage activity at a grassroots level and as a chance for elite athletes to qualify for the British Team is something that we are very excited about.”

Hugh Brasher, Event Director at The Big Half, said: “Vitality is the perfect partner for The Big Half. Vitality’s mission is to encourage everyone to lead a healthier life and The Big Half was created for that purpose. Together we aim to create the first sports event whose participants truly represent London’s diverse population.

“The Vitality Big Half will feature participants from a variety of socio-economic groups, faiths, ages, ethnicities with many taking part in their first mass participation event.”