The Vitality Big Half 2021 will take place on Sunday 22 August. Find out more here
 
 
Emancipated Run Crew

Blog

10-05-2021
1

min

Running to tackle a lack of representation

Co-founder Jules says: “The Vitality Big Half is a race that’s really trying to celebrate the diversity of London and to show that running is an activity that’s open to all Londoners. London is one of the most diverse cities in the world and why should that not be reflected in the activities that happen in London?”

Denise agrees, saying: “It’s all about making sure there is adequate representation and being visible to other black people who want to start running but don’t have a connection with the marketing that’s out there at the moment.

“We (ERC) come together with one objective – to run free. The fact that we do it with other people of colour is amazingly powerful. Running has incredible benefits for people, mentally as well as physically.”

Find out more about Emancipated Run Crew on Instagram