Welcome to The Vitality Big Half 2021 Charity Toolkit

At London Marathon Events we are committed to doing everything we can to help charities during these very challenging times. As part of this commitment, we’re delighted to provide this toolkit of assets to help you market your The Vitality Big Half Charity places and maximise the return on your investment in the event.

It contains everything you need to get your supporters excited about signing up for The Vitality Big Half 2021 and should also help you answer any questions they may have about the event. The assets are focused on encouraging as many people as possible to join your team for The Vitality Big Half and have been designed so you can tailor them to your own messaging.

We hope you find them useful and wish you the very best of luck in your The Vitality Big Half campaign. Do please ask the LME charity team if there’s anything else we can provide to help you with your marketing.

Download the toolkit

Find out how to put these assets into action with our comprehensive guide to logo and colour use.

  All you need to know about the event is included on our fact sheet, plus there’s a press release and suite of emails to send to your participants at different stages of their The Vitality Big Half journey.

Be sure to use the official logos for the event and campaign – there are options to suit all types of backgrounds and platforms.

  Our selection of dynamic images featuring a diverse range of participants will give your The Vitality Big Half comms impact. This folder also includes email headers so you can make your comms to runners and supporters look the part.

Drive engagement across your channels and encourage participation with our co-brandable social media posts – just add your charity’s name or logo to customise.

  Our videos featuring coverage of the 2020 event will give your supporters a taste of the fun experience they can expect to have at The Vitality Big Half, while showcasing the London route.

Download video 1 (140MB)
Download video 2 (90MB)
Download video 3 (155MB)
Download video 4 (148MB)
Download video 5 (21MB)